Our story

Built by engineers who got tired of chasing alerts

Rootline was born out of frustration — too many 3am pages, too many hours in war rooms, too many incidents with no clear cause. We decided to fix that.

Why we exist

The origin of Rootline

We spent years running infrastructure at high-growth companies. We know what it feels like to get paged at 2am, open five tabs, and spend the next two hours correlating alerts, logs, and deployment timelines — manually — while customers are screaming.

The tools we had were powerful in isolation. But connecting the dots between a Datadog alert, a Kubernetes pod restart, a GitHub deploy, and a config change three layers deep? That was still a human problem. A slow, exhausting, error-prone human problem.

We built Rootline to change that. To give every engineer — not just the most senior person on your team — the ability to trace an incident back to its root cause in minutes, not hours.

Our belief is simple: the signals are already in your systems. They just need to be connected.

"We don't just want to shorten your MTTR. We want to change the relationship between engineering teams and their systems — from reactive to understood."
— Rootline founding team
How we work

What we believe in

🌱
Show your work

Every root cause Rootline identifies comes with an explanation. We never ask engineers to trust a black box. Confidence comes from transparency.

Speed with care

Incidents are high-stakes and high-stress. We build for clarity under pressure — not flashy dashboards that make things slower.

🔗
Meet teams where they are

We plug into your stack, not replace it. The best observability tool is the one your team actually uses — and Rootline works alongside everything you have.

📚
Systems that learn

Every incident resolved is knowledge gained. We help engineering orgs build institutional memory so the same problem never costs them twice.

🤝
Engineers first

We build for the engineer on call at 3am, not the VP who reviews reports on Monday. When they win, everyone wins.

🎯
Precision over noise

We'd rather surface one correct root cause than ten plausible guesses. Signal quality over volume, every time.

The team

Who's building Rootline

MR
Maya Rosen
Co-Founder & CEO

Former SRE at Stripe and Google. Spent 8 years building and running large-scale distributed infrastructure. Tired of war rooms with no answers.

JN
James Ng
Co-Founder & CTO

Built observability tooling at Datadog and Cloudflare. Expert in signal correlation, distributed tracing, and systems that explain themselves.

LP
Lena Park
Head of Product

Previously Product at PagerDuty and Grafana. Passionate about making complex infrastructure problems feel approachable to every engineer.

We're a small team of engineers, designers, and operators who've lived the problem firsthand. We're hiring →

Backers

Backed by people who understand infrastructure

We're fortunate to be backed by investors with deep experience in developer tools, observability, and enterprise infrastructure.